The Surfrider Foundation’s Strategic Plan began over 22 years ago with the inception of the Surfrider Foundation itself. Since that day on a Malibu beach, our work has been guided by a strategic vision.

The following Plan carries the Surfrider vision through 2010, and it is the result of a significant amount of public input from literally thousands of people. In preparing this plan, we took the following steps: conducted our largest-ever membership survey; hosted an “EcoSurf Summit” for key CEOs, environmental leaders and activists; and interviewed over 60 “stakeholders,” including Chapter leaders, environmentalists, funders, current and past Board members, our International Affiliates and all of our National staff.

One of the outcomes of those conversations was an almost universal agreement that Surfrider’s Mission Statement continues to resonate with everyone: The protection and enjoyment of the world’s oceans, waves and beaches for all people. The real opportunity, we learned, is in scaling that mission

Below are links to the Executive Summary and the entire Surfrider Foundation's Strategic Plan, completed January 2007.
[Strategic Plan files are in .pdf format, Acrobat required.]
 
- Executive Summary
 
- Entire Strategic Plan (57 MB)